What is streaming? How does it help my business?
We all know the world is generally going digital nowadays, so live streaming is relevant and prevalent, and it has never been like that before. That makes it an essential tool to share thoughts, events and also communicate with colleagues, peers, and clients alike.
What is streaming? Live streaming is a broadcasting practice that brings audio and video of real-time happenings to viewers over the internet, and it can sometimes seem challenging, especially if you’re trying to use it for business. But the benefits of an effective live stream are unparalleled.
In this article we go back to basics and answer some common questions to help you use it the right way
Let's check out what is streaming and how it could help your business
1 | Broadcast events worldwide
Broadcasting your physical events, such as conferences or maybe a special family event can significantly widen your event reach, and this is because you’ll be enabling people to virtually attend your event, which they might not have otherwise been able to.
When it comes to bussineses live streaming is a great way to build your community online, from different styles of shows to music concerts, this activity is a great way of extending your reach globally.
2 | Live streaming allows transparency
The transparency humanizes an event, and if we're talking about a business it builds trust with your audience or consumers. Live streaming can connect people on opposite sides of the world, and therefore has the potential to start and rapidly grow a community.
The immediacy and real-time aspect of this tool enables the viewers to have a personal connection with the streamer. And of course, as it’s an immersive experience, there is an entertainment value to it as well.
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3 | Create strong video content
Maintaining a strong social media campaign is critical for any business looking to grow their bottom line. But you have to make sure you’re putting out high quality content that provides real value to your potential customers.
A live stream campaign can help you create strong content that your customers will value having on their news feeds. These videos give you the option to show your customers the best of your organization or company, maybe behind the scenes with the people and the products in action. This will capture attention and satisfy your audience or clients far more than any reposted inspirational quote.
4 | Invite unlimited guests to live stream events
Unlike a physical venue, one cool thing about live streaming is your online audience is unrestricted. In addition, cherry on top is that you don’t pay any more for the headcount.
On the other hand, on most platforms, the more successful your content is, the more it gets displayed. Then the more it gets displayed, the more it gets watched. After the physical event is over, people who missed it can watch it back whenever they want to, so above all, there’s an increase in engagement after the day of the event.
Do you want your event to reach a wider audience? There’s no better way to put it in front of tons more viewers than by live streaming it.
Novoamare is a mixed media company, offering services that range from Video, Photography & Live Stream for corporate and cultural events of all kinds to corporate projects.
If you are looking for photography and video content options we can help you, drop us a message, let's start the conversation