What are the main stages of the video production process?
If you´re wondering right now what´s video production, the short answer is that it´s the process of creating video by capturing multiple sequential images combining them into a video. Basically, you need to employ a wide variety of technical, creative and design techniques to tell a story, usually for the purposes of promoting a service or product, maybe an idea or a concept.
The different stages of video production aren't just coming up with an idea, getting your camera out and starting rolling, it’s actually a detailed process, and its three stages contain numerous steps of their own.
Video production refers to the process of creating video content in a digital format, and is usually carried out in three phases: Pre-production, production, and post-production.
the main stages of the video production process
1. Pre-production
It is considered the most crucial phase of video production. Pre-production involves all the planning needed for your video. Don’t be fooled by how simple this sounds, just make sure to take into account the following steps:
Ideation of a story to be told
This manifests itself through ideation. You and your team will have to come up with a concept for the video, including who your main audience is, how you want the video to make them feel, and what call to action you´re going to use.
Scriptwriting
Scriptwriting serves as the flesh to fill it up once the skeleton of the video has been prepared. This should tell the story exactly as you imagined before, and it will determine the shots to be taken during the production phase later on.
Scout and confirm locations
Assuming that you’re filming a live video you’ll need locations to film in. You should already have locations in mind after creating the storyboards, so this stage involves scouting them out and making sure they line up with your expectations for the shoot.
Define the budget
The budget should more or less be finalised to ensure that you can afford elements like the locations, permits and every equipment needed for the shoot.
Book the talent
Several decisions need to be made here, including whether you’d need to hire voiceover narration talent, whether people from your company will be in the video, and if you’d need professional actors, among others.
The right equipment
It is important to secure all the equipment you’d need for the shoot. To start, it’s essential to get the right camera, microphones and lights. Accessories depend on what you need exactly for your video. For instance, if you’d like a fog machine for a spooky effect.
Production schedule
With everything neatly organised, a schedule for your shooting days must be prepared for the crew to follow on the day itself.
You may also like to read: What is streaming? How does it help my business?
2. production
Positioning the lights
Lighting impacts video clarity. Setting your equipment ensures proper and correct lighting, reducing the correction workload during post-production.
Positioning your cameras
The accuracy of the camera work during the shooting stage determines the quality of the final result. If possible, hire an expert for this process to help you choose the best angles for your clip based on intent.
Supervising the talent
Your actors should convey the right message through words and non-verbal cues. A video director helps you supervise the talent and make sure the characters adhere to the script and storyline. After shooting a film, you can proceed to the final stage.
Filming or production in this stage is setting up the scene, directing all the talent through the script, and capturing the video. Since you have planned everything, you should have a rough estimate of the timeline for each activity.
3. Post-production
This phase involves correcting the video to eliminate errors and start adding visual effects to prepare it for stream and broadcast.
The steps in post-production are:
Editing
It’s the process of putting together all scenes shot during the production to follow the script, shot list and storyboard. The storytelling is materialised during the editing process.
Color grading and correction
Color grading adds and modifies the color of the scenes on the final edit to portray a certain mood, feeling, or the atmosphere among viewers.
Adding background music
You can add music to the footage. Music sets the mood, and video production specialists add accompanying tracks to reinforce the message, and because It also helps to boost the production value and cohesiveness of your video.
Adding closed captions
You can also add closed captions or relevant subtitles to make the video more accessible to a broader audience, for instance, the deaf hearing impaired.
Subtitles also make your clips consumable even in public environments where viewers prefer to mute their devices or in noisy locations where hearing is compromised.
Novoamare is a mixed media company, offering services that range from Video, Photography & Live Stream for cultural events of all kinds to corporate projects.
If you are looking for video content marketing options we can help you, drop us a message, let's start the conversation.