Planning a corporate event: 5 reasons why you need a videographer
Are you planning a corporate event? There's no doubt corporate event videography is a must-have for your events. Today’s businesses need to communicate by sharing videos and photos on their website, social media posts or stories, through email campaigns, and many other mediums.
Today’s customers also want to get to know the people behind the businesses, which means it is relevant to share that kind of material related to social events, and other behind-the-scenes shots.
You need to know corporate event videography and photography are different from other types of processes because they need to be 100% professional. It's important for you to make sure that the shots taken are consistent and aligned with the organizational culture.
Looking at event videography tips might be useful, but without hiring a corporate videographer for your next event, you may not be reaching the full potential that video production could give you.
Planning a corporate event: 5 reasons why you need a videographer
1. It will improve the brand image of your company
Video is one of the best ways to show your brand's personality, so videography is a versatile and creative medium that has the potential to express what you really want to show to your audience, as well as your values and company culture, both to prospective clients and maybe future employees.
Think about it, your next corporate event could be a perfect opportunity for a promotional video production to show what your company is, what you do and why you do it, refreshing and upscaling your brand. Video is a great marketing option in today’s increasingly mobile world.
2. Makes it easier for people who couldn’t attend
Working with a videographer to record your event will make it easier for people who couldn’t make it. It also opens up possibilities of making the event available on-demand or live streaming, leading to more prospects and increasing customer engagement at the same time.
A professional videographer can capture all those moments that would otherwise be lost in time, and we're talking about speeches or important presentations that might be overlooked. For formal event coverage, a videographer can provide a second set of “eyes” to capture every detail.
3. Google and social networks love video
Shooting corporate videos not only helps your business impress your audience and engage with more people, but it also helps you get a good space in the search engines. Posting video content enables you to attract more users to spend more time on your website or social channels.
According to professionals in this area, the probability of you appearing on the first page of Google increases by 53 times when you have videos to show. So, now we are sure you are convinced why you need a professional videography service.
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4. Everything is visual today
Why do you think social media platforms like TikTok, Instagram and YouTube do so well? Basically, it's because people like visual content. It’s easy to share a video link with others. Watching a 5-10 minute video is also much faster than sliding through a 500+ photo online gallery.
It’s not uncommon for your family and friends to do it, because they usually do both, but a person who has a very busy schedule may appreciate a quick video to watch. On the other hand, there's a lot of potential emotions people could get from watching a great video.
5. experience and quality in post-production
One thing you need to know is that if you do manage to film and record a video by yourself, you still have to work with post-production. This activity is a whole new skill that requires professional knowledge and the ability to use different software programs. This process takes a long time, and many underestimate how much work goes into it. For instance, It could take hours of work to edit the footage and add any post-production effects.
When it comes to audio, it has to be perfectly synchronized with the video, and all of the footage has to be watched through and through to take out elements you may not want shown.
If you get this wrong, you can also risk making the video look cheap and amateur. No matter how good the quality of the shoot was, the transitions and editing in the wrong places can make your video look less than professional.
Hiring an event videographer can be more beneficial for your business or cause than you realize. If you haven’t considered a professional for your next corporate event, whether it’s a conference, networking event, or party, you’re missing out on all the positive impacts of video production and photography for your business.
Novoamare is a mixed media company, offering services that range from Video, Photography & Live Stream for cultural events of all kinds to corporate projects.
If you are looking for video production or photography options we can help you, drop us a message, let's start the conversation